As agents, we take many classes, study the MLS and the market trends, do our comparative analyses, all so we can be insightful and offer our clients the best possible service. Our education, and more importantly our experience, has shown us that correctly pricing a home or property from the start is important for several reasons,
Pricing a home correctly from the onset, according the National Association of REALTORS* is key to a swift sale. That is important because a home priced incorrectly means it will spend a longer time on the market. Longer time on market also correlates to the number of price reductions, increased need for negotiations and seller concessions, and finally sales price as a percentage of list price will be lower. It is understandable that the decision to sell a home can be an emotional one. Agents do recognize that you may have brought up your children in this home or that you may have put your heart and sole is in it. But you hire a real estate professional for their knowledge of the local real estate market, for their objectivity, experience and ability to create a pricing strategy based on many factors that impact price. You hire a real estate professional to sell your home as quickly as possible and for the most money it can get. All they want is to do their job and achieve the results you want and expect. Trust them and listen to them. The cost of overpricing is too dear.
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